Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch.

Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink.Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered. Featuring autumnal flavours, the spirit is perfectly in time for Bonfire Night, as it officially went available today in Asda stores across the country. Laura: For our Captain Morgan’s Sliced Apple project, a big part of the plan was the creation and execution of a first to market opportunity for some customers and channels so we could add extra value to them as strategically important customers. This was a huge team effort and we’re really excited for what this can deliver, and for the market wide launch.

I love the combination of the apple flavor and ginger beer. The drink is very similar to a Moscow Mule but with fall flair. It really is a very simple, but festive drink. Ingredients It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain.

Apple Sour

If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan. With its smooth, rich flavor and versatility, Captain Morgan is the perfect base for a variety of fall-inspired drinks. I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Eleanor: As the Senior Brand Manager for Captain Morgan, my role is to be the custodian for the brand, ensuring it is set up for future growth and success. I am responsible for driving and project managing the creation of the brand strategy and brand plans based on consumer and shopper insights to build brand equity. The variety of the role that comes with working closely with a cross-functional team really motivates me, getting to be involved in aspects from commercial to media, all helping to drive the development of our brand strategy.

Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit? Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you.It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour.

Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future.Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s.