Burgess, Phil, National Dragster editor. "Diamonds in the rough, gators on wheels, diamonds on cars, and how to move a billion dollars", written 20 February 2008, at NHRA.com (retrieved 16 September 2018) The first line of Hot Wheels Cars, known as The Original Sweet 16 was manufactured in 1967. These were the first of the Red Line Series, named for the tires which had a red pin stripe on their sides. [5] In 2006, a Series 3 line of Classics was introduced, again containing 30 models with multiple colors of each vehicle. Models included the '69 Pontiac Firebird, a Meyers Manx dune buggy, and the Richard Petty '70 Plymouth "Superbird". Edward, Kyle (December 9, 2019). "Small Cars, Big Dreams: '57 Nash Metropolitan Wins Hot Wheels Legends Tour to Become Next Die-cast Collectible". Forbes . Retrieved 5 November 2020.

Hot Wheels Unleashed (2021), released for Microsoft Windows, Nintendo Switch, PlayStations 4 and 5 and Xbox One and Xbox Series X/S. [84] In 1974, Hot Wheels introduced its ' Flying Colors' line, and added flashy decals and "tampo-printed" paint designs which helped revitalize sales. As with the lower-friction wheels in 1968, this innovation was revolutionary in the industry, and—although far less effective in terms of sales impact than in 1968—was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. Chang, Andrea (2011-07-24). "Elliot Handler, co-founder of toymaker Mattel and inventor of Hot Wheels, dies at 95". Washington Post. ISSN 0190-8286 . Retrieved 2022-02-04.Reed, Philip (May 21, 2013). " "Go with the winner!" in these 1970 Hot Wheels Commercials". BattleGrip.com . Retrieved December 28, 2016. It was announced on September 25, 2020, by The Hollywood Reporter that Warner Bros. has hired Neil Widener and Gavin James to write the film. [46] Grobar, Matt (April 25, 2022). "J.J. Abrams' Bad Robot To Produce Live-Action 'Hot Wheels' Film For Mattel & Warner Bros". Deadline Hollywood. Hot Wheels has produced many replica scale models in the industry standard 1/43, 1/24 and 1/18 scales. In 2004, it released a 1/12 scale replica of the C6 Corvette. a b "Big Machine Racing to honor legendary racer Dan Gurney at Darlington". Big Machine Records (Press release). April 13, 2021 . Retrieved April 13, 2021.

a b Schmidt, Gregory (2018-05-20). "Hot Wheels Hits the Road to Reach Its Fans". The New York Times. ISSN 0362-4331 . Retrieved 2022-02-04. However, 1972 and 1973 were slow years. Only seven new models were made in 1972. Of the 24 models appearing for 1973, only three were new models. Also the cars changed from Mattel's in-house Spectraflame colors to mostly drab, solid enamel colors, which mainstream Hot Wheels cars still use today. Due to low sales, and the fact that the majority of the castings were not re-used in later years, the 1972-3 models are known to be very collectible. Date codes only indicate when a specific car was made. They do not necessarily reflect the model release year of a particular car. Mainline production changes to the next model year right around the middle of the calendar year at the end of June/beginning of July. Premiums and other special series lines often run later in the calendar year before changing production to the next year. Hot Wheels also in the early 1990s introduced a series known as the California Customs. A line of cars that had a California theme.

Keep updated with new releases

Whitener, Whitney (September 28, 2023). "Mattel's New 'Hot Wheels Let's Race' Coming to Netflix". Animation World Network . Retrieved October 1, 2023. Romano, Sal (February 7, 2023). "Mixed reality racing game Hot Wheels: Rift Rally announced for PS5, PS4, and iOS". Gematsu . Retrieved February 7, 2023.

In 2007, Mattel introduced a two-tiered Treasure Hunt system. A regular Treasure Hunt will feature normal enamel paint and normal wheels like other Hot Wheels cars. The production of these is rumored to be greater than previous T-Hunts. "Super" Treasure Hunts are much harder to find. Like Treasure Hunts of the past, a Super Treasure Hunt features premium wheels and Spectraflame paint, as well as (starting in 2015), a golden-colored circle-flame logo printed on the card behind the car. Many Hot Wheels collectors have noticed in recent times that the US Basic mixes are more likely to have a Super Treasure Hunt in them compared to International Mixes.Hot Wheels: World Race (2003), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2. Edward Douglas (2006-12-18). "Exclusive: We Are Marshall Director McG!". Comingsoon.net . Retrieved 2009-01-31.