Usually, when the news of impending discontinuation breaks out, most people rush to buy it in bulk. This isn’t bad in itself. Want to play 36 holes of golf…7 sets of tennis…take a long, long swim – and still have your hair manageable, healthy, neat? Men have, since their inception, always been the primary users of hair tonics. These are unique from most hair care because they are almost always in liquid form (pomade is sometimes considered a tonic in some respects). Vitalis has been transferred to the Bristol-Myers Company, a subsidiary of Drug, Inc., and, after April 1, the product will be manufactured and sold entirely by the new owners. Additional advertising and sales support will be applied during the current year to this product. Still, using hair tonic is not without secondary benefits. It serves to moisturize dry hair and dry scalps.

Later that year the product’s long-time catch phrase was born when the two minute treatment was cut in half and branded the “60 second workout.” Advertisements published in the Fall of 1931 pitched it like this: It is proven to reduce split ends. It result in less broken and damaged hair due to its moisturizing capabilities and it reduces and stops dandruff.By the early 1930’s, the product’s success made it a target for acquisition by Bristol-Myers. This item announcing the acquisition appeared in the March 31, 1931 edition of the Boston Globe. The primary function of hair tonic was and will always be as a method of holding hair in a desired spot for styling purposes.

The company registered the trademark “ELBEE VITALIS” on March 25, 1924 (Serial No. 187872). As far as I can tell, the word ELBEE is the phonetical spelling of their initials L.B. There are a lot of frequently asked questions about Vitalis Hair Tonic. Here are some of the most common ones: Why Can’t I Find Vitalis Hair Tonic? Any product can go away at any time. As far as we are concerned, there is no harm in having a couple of alternatives handy even if you still use Vitalis and is very much available.

On top of that, most hair tonics are usually scented and leave the hair smelling very well in addition to looking nice. Several of these benefits are detriments of other hair holding products. Not long after it was trademarked, drug stores began to include Vitalis in their newspaper advertisements. This advertisement for the Stanley Drug Co. of Philadelphia, published in the April 8, 1926 edition of Camden New Jersey’s Courier-Post, was one of the earliest I could find. L-B Vitalis was listed under the heading “Toilet Needs.”on the lower left (enlarged below the entire ad). A highly recommended product that have left many satisfied customers all over the globe the past few years. Vitalis Hair Tonic for Men (7 oz.) While these advertisements skewed toward men, the company also made a short-lived effort to develop a female following as well. Advertisements in 1930 touting it as a way to curl straight hair appeared in several New York City newspapers. Vitalis is definitely around for now but this cannot be guaranteed for the future. Having a couple of alternatives on hand can help you to hedge your bets even if you’re still relying on what Vitalis has to offer. If you’re not happy with Vitalis Hair Tonic, here are 10 best alternatives: