Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year. The Ferrero Rocher® Bunny Gift Box features 13 fine Ferrero Rocher hazelnut chocolates and is the perfect centerpiece to display while hosting Easter guests. When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs. Fannie May® Mint Cookie Clusters is a brand-new innovation from Fannie May featuring delicious chocolate cookie bits blended with decadent mint chocolate for a refreshing and crunchy bite. Each piece is individually wrapped, making it the perfect airy treat to take on the go and indulge in this spring.

Confectionery giants Marsand Ferrero have both unveiled their Easter 2023 ranges, with new treats for M&M’s, Galaxy, Ferrero Rocher, and Thorntons. LUXEMBOURG and LE MARS, Iowa, Dec. 7, 2022 /PRNewswire/ -- The Ferrero Group (Ferrero) and Wells Enterprises (Wells) today announced an agreement for Ferrero to acquire Wells, its operations and its strong ice cream brands, which include Blue Bunny®, Blue Ribbon Classics®, Bomb Pop® and Halo Top®. The acquisition is part of Ferrero's strategic growth ambitions for the ice cream category and Wells' vision for accelerated growth. Fannie May® Spring Mint Meltaways® are all dressed up for the season, featuring green, pink, and yellow creamy pastel wrapped around a mint chocolate center. Butterfinger® and CRUNCH® NestEggs each feature mini chocolate eggs wrapped in decorative spring foils that are perfect for Easter baskets or to display in a candy dish. Chocolate( Milk ), Hazelnut( Nuts ), Milk( Milk ), Sugar, Cocoa Butter, Emulsifier: Soya Lecithin( Soybean ), skimmed MILK powder( Milk ), concentrated BUTTER( Milk ), Vanillin, Milk chocolate, Cocoa solids, milk solids( Milk ),

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Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. Wells Enterprises will remain a stand-alone business with its offices in Le Mars, Iowa and production operations in Le Mars; Henderson, Nevada; and Dunkirk, New York. After the transaction closes, Mike Wells, member of the founding family and current chief executive officer and chief engagement officer, will serve as an adviser to support the transition and maintain his active role in the Le Mars community. Current Wells President Liam Killeen will be named Chief Executive Officer, and the existing leadership team will remain in place. For smaller locations, which could be exempt from HFSS regulations, it presents a big opportunity. With supermarkets and bigger convenience stores unable to showcase confectionery in the same way at the front of store, smaller shops can become a hub for treats – and provides them with the opportunity to merchandise their store in the most effective way to increase sales. Chocolate is massive at Easter so making a powerful Easter display can offer a vital boost.

Kinder® Mini Eggs are individually wrapped Kinder® chocolate miniature eggs with a creamy milky filling that are great for Easter baskets or spring candy dishes. The CRUNCH® Bunny, featuring creamy milk chocolate with crisped rice, makes a great Easter basket centerpiece. UBS Investment Bank acted as exclusive financial advisor and McDermott Will& Emery LLP served as legal counsel to Wells. Morgan Stanley & Co. International plc acted as exclusive financial advisor and Davis Polk& Wardwell LLP served as legal counsel to Ferrero. Ferrero UK&I sales director Jason Sutherland said he was “confident consumers will still want to spend on special occasions such as Easter and will look towards trusted and well-known names when they do so”.Grand Ferrero Rocher® is an indulgent offering that is a special gift to celebrate the moment. Available in milk chocolate or dark chocolate, each Grand Ferrero Rocher features a chocolate shell with hazelnut pieces. The confectionery giant will roll out a “colourful” redesign across its entire range of Thorntons’ kids eggs and add a 90g Thorntons white chocolate bunny. Ferrero and Wells are both family companies with extensive confectionery and ice cream experience, quality products, proud heritage and a strong portfolio of well-loved brands.

Kinder® Chocolate Figures add a playful touch to any Easter basket with this seasonal bag of individually wrapped smooth Kinder® chocolate pieces in springtime wrappers.The Ferrero Collection® Bunny Gift Box is a 13-piece assortment of three premium confections: fine Ferrero Rocher hazelnut chocolates, Raffaello®, made with almonds and coconut, and Rondnoir®, a fine dark chocolate with a crisp wafer surrounding a creamy, chocolaty filling with a dark chocolate pearl at the center. Jason Sutherland, UK & Ireland Sales Director at Ferrero UK, offers his insights and expectations for Easter 2023, including the challenges of operating within new HFSS rules. Q: How big is the sales opportunity at Easter?

Kinder® Mini Hollow Figures features a festive display of six smooth and creamy Kinder® chocolate figures with a creamy milky layer inside, individually wrapped in fun springtime wrappers. We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs. Wellshas become the world's largest family owned and managed ice cream company since it was founded in 1913 as a dairy delivery wagon business. Lapo Civiletti, Chief Executive Officer of the Ferrero Group, added: "I would like to extend a very warm welcome to everyone at Wells, a remarkable ice cream producer with a fantastic portfolio of brands that consumers love. I would like to congratulate everyone for the impressive success of the company so far and express my full confidence in the management team. I am looking forward to working with Wells as we embark on a new era together with many exciting opportunities ahead." Phase 3 – ‘The Main Event’: In the week running up to Easter, the demand is very much for Easter Eggs and confectionery of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family as well as being at different price points, with treats such as the Ferrero Rocher Collection Boxed Egg (240g) and Thorntons Continental Egg (257g) appealing to shoppers looking for a more premium option.The transaction, subject to customary closing conditions, is expected to close in early 2023. Terms of the transaction are not being disclosed. Mars has added a duo of new M&M’s Easter Shapes– hollow chocolate shapes filled with mini M&M’s, wrapped in colourful foil – and a Galaxy Caramel Truffles Luxury Egg. With Easter a hop around the corner, Ferrero is announcing seasonal products from its range of brands. From fun Easter treats to elegant Easter gifts perfect for the holiday host, there’s something for everyone to enjoy from Ferrero’s lineup of new products and familiar favorites. Phase 1 – The ‘Early Season’ (approx. seven or eight weeks before Easter): This is the ideal time for retailers to start driving awareness with Mini Eggs and Self Treat products with people looking for little treats for during the day, such as the Ferrero Collection Crispy Eggs in Hazelnut/Cocoa flavours.