These aren’t easy questions, nor are they uncommon. Although this is undoubtedly not the reason why most people stay in one’s life, it’s easy to believe it, forcing a person to continue the facade of excess support and willingness far beyond their means.

Bulloch’s approach plays on the “villain” word and takes a stab at intentionally revitalizing relationships and romanticizing one’s life to gain a new sense of control. Upon first glance at this post, you might think that the villain era means a period of your life where you are an actual villain. Where you’re unkind to the people around you. I want to be very clear when I say that is not what the villain era is about.If you’re finally ready to get your life together, it’s going to require getting a little bit ruthless,” Bulloch said in a video, “And I’m talking about getting ruthless with our own selves. Our inner fears, judgments, insecurities … throwing it all out the window.”

It will be difficult at first to step into this Dark Feminine energy at first, and people will push your boundaries. In most T.V. shows, books, or movies, the main character is our beloved protagonist. The hero. The one that we’re rooting for, all the way through. Everyone is scared of doing what they truly want — especially the “bad” — or entering their “villain era,” as people may call it. But the truth is, as much as life requires us to be the hero, it also requires us to be the so-called “villain.” Those entering their "villain era" have decided to stop being nice and start getting theirs. Most people's villain eras are marked simply by them being more assertive and less of a pushover (not really that villainous). However, some people's villain eras are a bit more intense, and involve lying, stealing, and taking revenge on those who have wronged them. For this reason, brands who choose to engage with the villain era discussion should ensure that, while they can (and should!) have fun with it, the main thrust of their content should be focused on the self-care messaging that underpins the trend.As pointed out in an article from i-D, the majority of villain-era participants are women. Women have made their breakups social media official by proclaiming the start of their “villain era,” but really, they’re reintroducing themselves and their own needs. After a taster of the sci-fi franchise’s new-look logo and tweaked theme tune, the 14th Doctor – who looks uncannily like the David Tennant-shaped 10th Doctor – was introduced when that magical blue box materialised in an alien military base. He accidentally interrupted the genesis of the Daleks as Mr Castavillian (a scene-stealing turn from comedian Mawaan Rizwan) brainstormed a name for the prototype pepperpots. Since they were a mutated form of the Kaled race, anagrammatic options included “Lekad”, “Adlek”, “Klade” and “Edlka”. It was like an intergalactic game of Wordle. Naturally, an unimpressed Davros waved away these suggestions. When the Doctor realised in horror that he’d broken off his arch enemy’s “multi-clawed adaptable arm”, he hastily replaced it with a toilet plunger. People will start to think tha t you believe you are better than them, they might even confront you and say nasty things. But that is further proof that you don’t need them in your life anymore. Kelly says, “Leading up to the full moon in Sagittarius on June 14th, Sagittarius may run into some issues regarding communication. Watch out for impulsiveness in conversation, it may lead to some unkind words being said without much forethought. If a Sag in your life is not willing to play nice this summer, then watch out, as feelings may be hurt.”

Do you have any boundaries? Have you actually set real boundaries with your friends, family or co-workers? Are you maintaining your boundaries? The Tardis crash-landed on this year’s Children in Need BBC show and never has a seemingly throwaway skit achieved more in its five-minute running time. This special “minisode” not only promised much for Doctor Who’s bold new era (which starts on Saturday 25 November on BBC One at 6.30pm), it also enabled the show to right some wrongs from its 60-year past. Well, even those dastardly Daleks need reparations occasionally. In general, a person’s switch to focusing on themselves if they have historically been worrying about the needs of others can cause upset—or the perception that a person is a “villain.”The villain era is not the first time TikTok has spawned a trend that encourages young people to try a drastic change in their self-view. “ Main character energy” was the suggestion that people view themselves as the hero of their own story; the main character . This makes sense, given that women in general are molded to be agreeable and pleasant. As reported by USA Today, women are generally taught to say “yes,” and that “no” should be a word sparsely in one’s vocabulary. People pleaser. You may have friends, family or employers that you are constantly trying to please. The sooner you’re you, the sooner you will find people that are looking for you. Why are you trying to fit yourself into spaces you’ve outgrown? Why are you trying to force relationships with people that aren’t treating you with reciprocal love and respect?

The Villain Era is a trend that has been floating around on the internet for the past year or so. It basically means a period of your life where you are living unapologetically. You are putting yourself first, even if other people don’t like it. Why should you be the villain? The only people that will get mad at you for setting boundaries are the people in your life that didn’t benefit from you having any in the first place. Read that again. Why is saying no so difficult? Why is it that we feel like we need to give an explanation when we are saying no to someone?

Tenacious people-pleasers who previously neglected to communicate needs and boundaries are for the first time prioritizing themselves ahead of others. This is where the “villain” part of the phrase comes up; this change in behavior can be jarring and ill-received by others when they are used to someone’s original demeanor. You want everyone to be happy with you and you are afraid of conflict so you go along to get along.