Add butter and onion to the pan with the fat, season with salt, and cook until the onion is soft and aromatic, 8 to 10 minutes. Add the flour and cook, stirring frequently, for 4 to 5 minutes. Slowly whisk in the milk, season with salt, bring to a boil, and reduce to a simmer. Cook over low heat for 8 to 10 minutes. Beginning in the late 2000s, Richard Montañez, who had started his career at Frito-Lay as a plant janitor and later became a marketing director for the company, claimed that he had invented Flamin' Hot Cheetos in the early 1990s while still a janitor, observing that the brand did not have any products targeting Latinos. [34] Montañez claimed he had pitched his idea to CEO Roger Enrico as part of Enrico's initiative to empower employees to help the flagging company. [34] In 2018, Fox Searchlight started developing a biopic about the origin story of Flamin' Hot Cheetos as told by Montañez. [35] It starred Jesse Garcia as Montañez and marked actress Eva Longoria's feature directorial debut. Hulu and Disney+ released the film, titled Flamin' Hot, in 2023. [36] [37] Frito-Lay History". Frito-Lay North America, Inc. Archived from the original on 12 April 2012 . Retrieved 20 December 2010.

Passy, Charles (15 August 2017). "You Can't Get a Table at Manhattan's Cheetos Restaurant - The Spotted Cheetah pop-up eatery sold out all its reservations in just six hours". The Wall Street Journal. New York City, New York, United States. Archived from the original on 17 August 2017 . Retrieved 17 August 2017. Although it may sound manufactured, hot ice cream is entirely real. It has a cool, creamy, almost savory taste. Elma Chips Brands". PepsiCo Brazil. Archived from the original on 16 September 2011 . Retrieved 12 September 2011. At that time, Frito and Lays were two separate companies so Frito originally created the Cheeto and then shortly after that Frito and Lay merged to create the Frito-Lay company we know today. Sources say that perhaps the development of Cheetos was what sealed the deal. That merger too place in 1961. Cheetos Pakistan – Let The Fun Begin TVC 2015". brandsynario.com. 20 October 2015. Archived from the original on 23 December 2019 . Retrieved 11 July 2018.

McNary, Dave (27 August 2019). "Eva Longoria to Direct Biopic About Flamin' Hot Cheetos Creator". Variety. Archived from the original on 27 August 2019 . Retrieved 29 March 2021.

They certainly go beyond simple fries. You smother them in a smooth, creamy cheese sauce. The top will then be covered with Flamin' Hot Cheetos crumbs. PepsiCo Investors Corporate Profile". PepsiCo. Archived from the original on 12 July 2011 . Retrieved 1 July 2011. First of all, gouda cheese is used in this delicious classic. That alone elevates it to extraordinary grilled cheese status. Horovitz, Bruce (15 August 2013). "Pepsi-flavored Cheetos sell in Japan, but aren't ready for U.S. (yet)". USA Today. Archived from the original on 17 August 2013 . Retrieved 16 August 2013.

But there's a world beyond – we offer an expansive selection of delectable Cheetos variants for you to delve into: Cheetos are a cheese puff, as was the original design more than 70 years ago. The puffy chip is coated in orange cheesy powder and oh so yummy. Your fingers are definitely going to turn orange when you’re eating them but for some people, that’s part of the fun. Apart from that first cheese puff, now Cheetos has more than 20 different products in chips alone. Rudin, Ken (9 May 2006). "Don't Miss: Flamin' Hot Cheetos". NPR. NPR.com. Archived from the original on 28 December 2019 . Retrieved 2 December 2010. Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide". Cision (Press release). 9 January 2020 . Retrieved 10 January 2020. Cheetos, Doritos, and Lay's to remain in Indonesia following rebranding: reports". Coconuts. Archived from the original on 24 December 2022 . Retrieved 20 April 2022– via Flipboard.

According to Frito-Lay records, Flamin' Hot Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and Lays. [31] They became available nationwide in early 1992, and The Washington Post would go on to call them "something of a cultural phenomenon", [32] with Newsweek noting that it "rejuvenated the brand" and would become a "central element in Cheetos marketing". [33]a b "2010 PepsiCo Annual Report" (PDF). PepsiCo, Inc. 25 December 2010. Archived from the original (PDF) on 6 September 2011 . Retrieved 1 July 2011. a b Zikmund, William G.; Barry B. Babin (2009). Essentials of Marketing Research. Cengage Learning. p.15. ISBN 978-0324593754. Archived from the original on 3 July 2023 . Retrieved 16 November 2011. Explore the World of Cheetos -Dive into SoSweet: The Premier Destination for Cheetos – Savour the Flavourful Crunch in Every Bite They are salty, sweet, and crispy. They are almost addictive. As soon as you take that first crunchy bite, you won't want to stop.